NASA, a leader of cutting-edge technology and science communication, has been featured in various media, such as documentaries, movies, and video games. Despite global brand awareness, NASA’s strategic use and collaborations within the video games industry have been lackluster, resulting in minimal impact amongst gamers. With a desire to improve engagement in the video game industry and spread brand awareness to an untapped audience, this internship opportunity was created. Working with NASAs Office of Communications Brand Engagement team, the goals of this NASA internship were to explore the current state of the video game industry, research current trends among the gaming population, provide feedback on current video game collaboration proposals, and adapt NASA’s branding guideline language to include video games and virtual worlds. The methods used for data collection included an industry analysis, data analysis, and interviews with organizations utilizing video games as a communications tool. The collected information was presented to over 45 NASA employees agency-wide with key topics being gamer demographics, video game development trends, the challenges and opportunities of NASA entering the video game space, and the argument for video games collaborations with “violent” themes. Applied technical expertise led to the rejection of multiple video game collaboration proposals, and the creation of a checklist procedure for use in future video game collaboration requests. Lastly, meetings with NASA product and media usage teams resulted in pending language changes to NASA’s branding guidelines and partner intake form.